Tourism SEO: Top 10 Search Phrases Travelers Use When Booking in the Carolinas

Intro:
Planning a trip to North or South Carolina? You’re not alone—millions of visitors search for the perfect getaway every year, and the way they search can make or break your tourism business. At SEO Carolina, we specialize in helping local attractions, rentals, and tour operators show up when travelers are ready to book. Here are the top 10 search phrases we see from visitors, plus tips on how to capture that high-intent travel traffic.

1. “Beach rentals in Myrtle Beach”
This phrase drives massive traffic, especially during spring and summer. Make sure your rental listing pages mention “Myrtle Beach beach rentals” naturally in titles, headers, and content.

2. “Things to do in Asheville NC”
Travelers want experiences. Create a blog or landing page with a list of activities, tours, and hidden gems in Asheville.

3. “Pet-friendly cabins in the Smoky Mountains”
Pet owners are a huge market. Highlight pet policies and amenities in your content and meta descriptions.

4. “Best family resorts in North Carolina”
Families search for safe, fun, and convenient stays. Use testimonials from families and include “family-friendly” in your page copy.

5. “Charleston SC historic tours”
History buffs love Charleston. Optimize for “historic tours Charleston SC” and get listed in local directories.

6. “Romantic getaways in South Carolina”
Couples search for unique experiences. Feature romantic packages, photos, and reviews on your site.

7. “Waterfront hotels in Wilmington NC”
Location matters. Use “waterfront hotel Wilmington NC” in your headers and image alt text.

8. “Golf vacations in Pinehurst NC”
Golf is big business in the Carolinas. Create dedicated pages for golf packages and local courses.

9. “Adventure tours Outer Banks”
Adventure seekers want action. Highlight activities like kayaking, kiteboarding, and hiking.

10. “Last-minute deals Carolina Beach”
Travelers love deals. Feature a “Last-Minute Offers” section and keep it updated.

How to Win These Searches:

  • Use these phrases as page titles, H1s, and within your content.

  • Create separate landing pages for each main attraction or keyword.

  • Keep your Google Business Profile up-to-date for local visibility.

  • Add fresh photos, reviews, and FAQs to boost engagement.

  • Link to local partners (restaurants, guides, attractions) for mutual SEO benefit.

Conclusion & CTA:
Ready to turn traveler searches into bookings? SEO Carolina can help you optimize your tourism website for the keywords that matter. [Contact us for a free SEO audit and let’s get your business found by the right visitors!]

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